Busch Light PRESENTS: Nate Smith

CONSULTING

DESIGN

INSTALLATION

PRODUCTION

SIGNAGE

SPECIAL PROJECTS

 

Busch Light – Busch Country Brand Takeover.

When CMT came to Cleveland to film a one-night-only private performance by country artist Nate Smith, Busch Light needed the venue to feel like anywhere—and everywhere—country.

See the project below.

People queuing outside a venue advertising a Busch County concert with Nate Smith, featuring a woman with blonde hair wearing a cowboy hat and a brown jacket, and a man in a gray hoodie.
A sign advertising Busch Country for a one-night-only event, featuring a mountain and forest logo, with a decorative chandelier overhead.
Poster advertising a one-night country music event with Nate Smith, sponsored by Busch Light, with a picture of Nate Smith playing guitar and singing into a microphone.
Blue backdrop with repeated logos of "Busch Light" and "Busch Country," featuring mountain illustrations, hanging string lights
Close-up of a white fabric with a blue mountain and tree logo and the text 'BUTCH Camping' printed on it.
People waiting in line at a restaurant with wooden decor and neon signs, featuring a large Busch Country banner and a musician poster in the background.
Stage with band performing at Busch Country One Night Only event in an indoor venue, with bright stage lights, screens, and barriers with event branding
Crowd gathered inside a music venue with blue lighting, large screens displaying 'ONE NIGHT ONLY' and 'Busch Light,' and a stage with musical instruments.
A live band performs on stage with a neon Busch Light sign, a backdrop of wood paneling, and string lights. The band has a singer, guitarist, and drummer, with audience members visible in the foreground.
A live concert scene at a Busch Light event with a crowd of people facing a stage where a performer is singing, and a screen displaying 'Nate Smith.'
A man with tattoos on his arms singing into a microphone on stage at Busch Light, with a neon sign of mountains and text behind him, stage lights above, and drums to the right.

Overview

When CMT came to Cleveland to film a one-night-only private performance by country artist Nate Smith, Busch Light needed the venue to feel like anywhere—and everywhere. The goal was to rebrand “Welcome To The Farm,” a well-known country bar, into a neutral but immersive Busch Light brand activation experience for both the cameras and the crowd. Woodshed was brought in to help transform the rustic space, replacing all interior venue branding with Busch Light visuals and turning the night into another Busch Country brand activation event.

Challenges:

The event called for a complete visual takeover—without any trace of the venue’s original identity. All signage, logos, and familiar marks had to be covered or replaced. The branding needed to feel like Busch Light owned the space, while also giving a nod to country fans and Nate Smith’s presence at the event. Every touchpoint had to look sharp for camera crews, VIPs, and concertgoers alike.

Solutions:

Woodshed delivered a wide range of branded materials to execute the transformation, including:

  • Large-Format Fabric Banners – Oversized cloth banners were produced to cover up existing venue signage and wrap the space in Busch Light branding.

  • Barricade Covers – Custom-printed barricade banners lined the entrance path and stage barricades to ensure a fully-branded experience from the moment guests arrived.

  • Credentials – laminates & sticky passes designed for crew, venue staff, media, all-access, and meet & greet designations, creating a consistent and professional access control system.

  • Meet & Greet Step & Repeat – A freestanding 10’ x 10’ Standup backdrop featuring Busch Light branding for fan photo ops and press moments.

  • Promotional T-Shirts – “Busch Country” branded apparel helped drive home the theme and gave attendees a wearable takeaway.

Execution:

From design to print to on-site installation, Woodshed worked quickly and seamlessly to deliver a full venue rebrand on a tight timeline. Every piece was made to look great on camera and even better in person. By showtime, the transformation was complete— Welcome To The Farm was now Busch Country.

Impact:

The result was a flawless, immersive Busch Light experience captured on film and enjoyed by a room full of fans. The venue felt less like a Cleveland bar and more like a backdrop for the heart of country music. Busch Light branding took center stage alongside rising country star Nate Smith, creating a memorable night that looked and felt like it belonged anywhere in country music culture.

Stay tuned for the live concert special on CMT & Paramount+ airing Summer 2025!

Let’s build something together