Brand Strategy.
It all begins with strategy. (It should, anyway.)
Let’s figure out the Why & How that leads to the What so you can stop wasting time and money.
“If you don't know where you’re going, you'll end up someplace else.”
- Yogi Berra
Goals.
Here’s what we hope to accomplish together through our Brand Strategy Sessions:
Provide Focus & Clarity.
It’s hard to read the label from inside the jar. Sometimes an outside perspective helps find the root of business challenges.
Gain Valuable Insights.
We use time-tested techniques to help you uncover your strengths, weaknesses, opportunities, and threats within your industry.
Discover Your Super Powers.
Figure out what’s truly at the core of what you do best, which strengths to lean into for best results, and how to best present that to the world.
Plan for Success.
Concrete strategies that will position your business correctly, find your ideal customers and speak to them in the language that will resonate.
Focus matters.
The truth is…it doesn’t matter if you have a great idea. Or a great product. Or the biggest marketing budget. Overcoming your challenges takes more than that. It takes keen understanding. Careful planning. Laser focus.
Take a step back and start with strategy.
Our Brand Strategy Sessions combine virtual or in-person team workshops, tried & true techniques used by the world’s most recognizable Fortune 500 brands, and valuable insights from our creative team. Let’s work together to see how we can help you overcome your challenges and achieve your business goals.
// FOCUS & CLARITY
What will we cover?
Here are some of the topics in our Brand Strategy Sessions:
. : VISION & MISSION
Uncover your “Why”, decide exactly where you’re headed, and learn how to articulate that to your market.
. : FOUNDER’S STORY
Learn to tell your origin story in a concise way that connects with your target customers.
. : POSITIONING STATEMENT
Create a clear and direct statement of what you do, who you serve, and how you’re different.
. : TARGET AUDIENCE & TARGET CUSTOMERS
Find out who the wider group who could use what you offer, and the ideal customers who will love what you offer.
. : PRIMARY & SECONDARY BUYER PERSONAS
Discover the demographics and psychographics of your ideal customers to find out how to reach them.
. : BRAND PERSONALITY ATTRIBUTES
Figure out the best way for your brand to connect with your ideal customers in an authentic and genuine way.
. : LANGUAGE & TONE OF VOICE
Decide how your brand would talk to your ideal customers (if your brand was a real person!)
