Why is Brand Strategy important?

A branding package is more than just a logo.

Great branding takes into account not just the design of the logo, but the strategy behind it. We start with Brand Strategy, so we can work with our clients to build a roadmap for the visual aspects of the brand. The Brand Strategy phase is a critical step to give clarity & focus to the brand as a whole - who the company can best serve, who they should (and shouldn’t) target, and what that looks like visually. A solid strategy creates the roadmap for the “why & how” of the

Branding = Brand Strategy × Brand Design