5 ways branded packaging helps amplify your brand.
Would you rather get a fun, full-color box or another boring brown box?
(That was rhetorical...everyone knows the answer.)
Custom boxes create another touchpoint and help create connections with your tribe.
Sure, branded packaging in general is a great idea. Why do you think your favorite fast-food joint serves their beverages in a branded cup rather than a plain one? Leave one on your desk and everyone will know where you had lunch.
But it goes beyond that for most products.
5 ways custom branded packaging helps amplify your brand:
Increases anticipation.
Think about it: When you see a brightly-colored package waiting for you at the door, you’re excited to open it! This is critical for proposals and unexpected appreciation gifts.
Even a relatively-boring Amazon box is more fun to open than a boring plain brown box with no logo. The Amazon logo lets you know where it’s from and reminds you of that cool thing you ordered the other day that you just HAD to have.
Creates a memorable unboxing experience.
There’s a very good reason Apple spends so much on their custom boxes, with their sleek design, sturdy build, well-thought layering, and even the silky-smooth feel — the package creates a truly tactile experience.
It gives them a reason to post about you on socials. Remember all of those Apple unboxing videos? The packaging is an integral part of the perception of the brand and one of the reasons customers became evangelists.
Highlights and elevates the product inside.
Carry your messaging and brand identity through to your packaging—it’s a great opportunity to reinforce your market position.
Wholesome, all-natural product? Opt for a recyclable, eco-friendly kraft package that’s made from post-consumer waste. Sleek tech product? Go with slick modern packaging in a bold, minimalist style. Luxury brand? Splurge on high-end packaging that looks and feels expensive enough for a customer to use as a gift box with your product inside. Fun kid-centric product line? Make your branded boxes fun and colorful, bright and bold. (You get the idea.)
Keeps your brand literally in their hands.
Remember that fast food cup? Every time you reach for it, you’re seeing that logo. The same goes for boxes. Everywhere that box is, it’s also a tiny billboard. Beyond that, a well-executed box (think: Apple products) creates a memorable and tactile experience.
Reinforces your message with authenticity.
The second-worst thing you can do is deliver a non-commoditized product in a cheap, plain, brown box. The first-worst thing you can do is send it in a custom package you spent money on that reflects poorly on your brand (or doesn’t jive with your visual branding or positioning.)
Not sure where to start? We’re here to help.
Reach out to our branding experts today — we’ll walk you through every step of choosing the right type of packaging, designing an eye-catching design that’s on-brand, and producing a custom shipping box that makes you look good. (We’ve done this a time or two.)