AMPlify Your Goals

AMPlify Your Goals
January 1, 2020 Dominic Tancredi
In Blog Posts
Amplify - Woodshed Stage Art

Your New Year’s Resolution Will Fail.

It’s no surprise, it failed last year, too, and the year before that.

Why do resolutions never seem to have a dad’s chance in Coachella at success? And worse yet – why do we call them “goals” and proudly profess to the world the new promises we’ve made?

Simple: It’s gotta be specific and measurable. Otherwise it’s just a damn wish. Plan to succeed, or plan to fail.

2020 Vision

First, start with your 2020 Vision. Where do you want to see yourself one year from today? Five years? Ten? The vision is the big picture. The goals are the smaller milestones along the way. Be specific and clear – visualize it. What does success look like? Search for a photo of it and save it. Make it your lock screen. It’s called a vision for a reason. You truly need to see it to achieve it. Sounds cheesy but it works.

The AMPLIFY Method

To amplify that lofty ambition into a CONCRETE GOAL with a chance of success, try the AMPlify Method:

A — Audacious & Attainable

M— Measurable & Manageable

P — Powerful & Personal



Go big or go home. Push outside your comfort zone, this is about growth. Too easy and you’re bound to dislocate your shoulder patting yourself on the back.


Even though it’s a stretch, it should still be within reach. Too big & hairy and you’ve set yourself up to fail.



Be specific. How exactly will you measure success or failure? Pick a milestone and a timeline. “I will do [this big thing] by [this date].” Keep the timeline simple with a deadline within 1 month, six months, or 12 months (max).


How do you eat an elephant? One bite at a time. In order to accomplish the 12-month goal, what smaller steps can reasonably be completed daily/monthly/weekly? If it’s not manageable, it’s doomed for failure.



Is this a big enough goal that will make a noticeable impact on your life or the lives of others? Is the juice worth the squeeze?


Are you doing this for you, or because you think you should? Don’t set the goal you think you should set, set the goal that will put you measurably closer to your 2020 Vision.

The Missing Piece — your WHY

Your “why” will keep you motivated when the going gets tough. What’s the deeper reason you’re after this vision?


Sure, that’s a given. Don’t bother if you’re not willing to put in the reps consistently.

Spreading the word.

This part’s on you, the verdict is out on whether you should let everyone know about your goals or keep them to yourself.

On one hand, telling people helps make it real and lets others hold you accountable. If you’re going this route, really go for it. Tell people. Describe your goal. To family, friends, strangers even. Include your WHY. Frame it as if you’ve already made it happen: “By [goal deadline date], I will accomplish [the goal] so that [your why].”

Prefer to keep it close to the vest? No shame there. A wise lil’ man once said, “real Gs move in silence like lasagna,” and we can’t really argue with that.

An Example

Miles is dreaming of more success in the music industry. His vision is to write a hit single and perform it on tour on an arena stage within 10 years. On his lock screen and Macbook wallpaper, he’s got a screenshot of a headliner looking into a sea of adoring fans. For now, he realizes that he needs to write and release another album of original music. His AMP goal is to write, record, and release a 12-song full-length album by the end of 2020, so that he can put his talents to good use and grow his fan base by sharing new music.

Does it fit the AMP model? It’s an Audacious goal for him, but one that’s certainly Attainable; it’s Measurable in that there’s an obvious end point and deadline, and Manageable; it’s Powerful, in that his new music will make an impact both on his career and the lives of his fans, and it’s deeply Personal – the songs will be a reflection of him and a way to connect.

To make this goal more manageable, he plans to write and record two new song per month by July 1.

To make it more real and hold himself accountable, he made the announcement on his social media accounts that his fans will have new music this year, and has promised to post an acoustic demo each month.

What’s your #1 goal this year?

Comment below — would love to hear it.

Comment (1)

  1. Ulunyan 1 year ago

    Just wish to say your article is as astonishing. The clarity in your post is just great and i could assume you are an expert on this subject. Thanks a million and please keep up the gratifying work.

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